6 Mistakes Small Business Owners Make Via Social Media & How to Correct Them
Being in business for the past six years I’ve seen and learned a lot. One thing I have noticed is that finding clients is a lot easier now than it was even three years ago.
We have various social media platforms that if used properly can get our message out to the masses.
The problem I see many emerging and established entrepreneurs make is (1) not being on social media at all and (2) not using social media effectively and appropriately. Today I want to share how you can use social media to take your business to the next dimension and expand your brand in the process.
Here are 6 Mistakes Small Business Owners Make Via Social Media & How to Correct Them:
1. Having an unclear brand: Take time to fill out the “About Me” portion on FB as well as the introductory characters on IG & TWITTER. This gives a clear picture of who you are & what you do at a glance. Be sure to post content that compliments or properly displays your brand.
2. Not identifying your USP (Unique Serving Proposition): As business owners our ultimate purpose for being on social media should be to accumulate more clients & connect with other bosses. We don’t care what you are eating or who your new boo is (unless its complimentary to your brand.) If it doesn’t increase your bottom line (lead you to being profitable) DON’T POST IT!
3. Being too salesy – I see people simply posting saying, “SIGN UP TODAY” or “BUY MY BOOK” instead of developing content that leads to a landing page, or sharing the results your program, product or event will produce.
4. Having way too much going on- A confused mind will NEVER buy. Focus on building ONE brand at a time & become known for that SPECIFIC area of expertise. Rid yourself of the temptation to be a back of all trades. Identify the ONE thing you do exceptionally well & capitalize on it!
5. Sharing too many personal posts- As public figures it’s natural to share family photos; etc. however, if you have a tendency to post out of your emotions this could discourage others from taking you & your business seriously. Post only things that compliment your business/brand OR create a personal page (or blog) to do to do so.
To learn more about brand expansion click here to watch my latest video. Also, feel free to reply to this email to learn how you can work with me:
*Would you like to learn more? Schedule a business consultation with me at www.CarlaCannon.com.*