3 Mistakes I Made in My Business & How YOU Can Avoid Them

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WOW! I literally just realized that October of this year will be 8 years since I launched my brand, Women of Standard and 4 years since I walked away from my job in Corporate America.

I was the girl who was willing to put the time in building “God’s dream” for my life in the  midst of going to work everyday and putting in 40+ hours a week.

During this process of building my brand, I made a lot of mistakes and today I want to share a few of them with you today.

Despite my success today as a 6-figure earner through my coaching & consulting, and publishing business, there are things I experienced early on that if you take heed to could save you a lot of time, energy and money.

Here they are: 

  1. I didn’t develop a financial plan before leaving my job- Now, for me, my exit from my 9 to 5 was a straight up faith move. I turned in my two week resignation and at the end of its term I was now on my own with only $250 in the bank with the words, “Will you trust me?” repeating in my ear.

    For me, this was a faith walk because I had no desire to step out and do the things I felt called to do such as host events, launch a magazine and inspire people around the world. Initially I was scared to death and often wondered if I had made the right decision.

    The first three weeks were rough. I had no clue what to do with myself. I hadn’t created a plan on how I was going to make money or take care of my daughter. I cried for two weeks straight feeling as if I had made the wrong decision.

    Then one day something snapped and it was as if I could now hear and see clearly and I sat down at my computer and ideas to create trainings, programs, events (both live and online) began to flow. Now everything was up from there and truth is my lights never got cut off, my car was never repossessed, my daughter and I never went without a meal. I stood flatfooted on the scripture that says, ” The blessings of the Lord, it maketh rich, and he addeth no sorrow with it.” (Proverbs 10:22)

    Now although this worked for me I don’t advise everyone to try this. I am all for Faithing It; however, one must know that they know, that they know, that they know that God has called them down that path. I know people who thought they heard God and moved prematurely and it cost them everything including their wife.

    Why am I sharing this? Because there’s absolutely nothing wrong with being sure. Write out what you desire to do, How much money you desire to make, How you intend to make it, the turn around time in which you hope to do so. Write out EVERYTHING. Then after you write it out, pray over it and seek wise counsel.

    I remember when the Lord laid it on my heart to become an entrepreneur, I went to my pastor at the time to discuss it with him. Being that he his background was in Corporate America and he was making over a hundred thousand dollars a year I just knew he would encourage me and have plenty of strategies to share with me.

    NOT! I sat in his office for over an hour as he shared every failed business adventure with me. Not one idea did he share with me that worked;and he had many successful endeavors.

    I remember him telling me basically that there was no time for dreaming and I couldn’t gamble my life because I must always ensure my daughter had a place to call home. I was told to focus on my daughter…in my mind… she was all I was thinking about.

    I left there feeling defeated, disappointed and confused. If my own pastor didn’t believe in me then how the heck was I going to get this done. Note: I had never really (at this time) been validated by my natural father.

    I cried for weeks after that and because my pastor was a trusted voice in my life I began to lean in to him more than I was to God.

    Until one day the Lord placed a woman by the name of Real Talk Kim into my life. After sharing what I had felt the Lord was telling me, Kim was wide open and said, “You better obey God! Nobody has to understand but you and God!” She then went on to share her journey of coming off her job at Bloomingdale’s. It wasn’t until last year at my Women of Standard Experience Charlotte that I learned when I was actually the first person to book Kim as a speaker for my event after she quit her job. How awesome is that?
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2.  I wanted to help EVERYBODY!– I will keep this one short and to the point. If you are going to lead a profitable business you are going to have to get clear/specific on who you are called to serve.

My problem was that as a “church girl” I wanted to help everybody and it wasn’t until one day I was in prayer and literally felt that I heard the Lord’s audible voice say to me, “The Gospel is for everyone but your business is only those whom I have assigned for you to serve. 

It was then that I had to purchase books on business and attend webinars, workshops and trainings to get educated on how to find my target audience, identify my niche and stand out in a crowded market.

Know that what you have no matter how great it is, someone will reject it. That’s okay, because it was not intended for everyone.

3. I hadn’t deal with my rejection issues- One thing I learned early on was that if I wanted to thrive as a business woman I had to first be healthy as a WOMAN.

What no one tells you when you decide to go into business is to first: GET YOURSELF TOGETHER!

Before you can try to help everybody else you must first deal with your own demons, fears and issues because if not the first time someone says, “No thanks,” and you have unattended wounds of rejection you’ll take it personal and could possible shut down your entire operation because of one person.

Even with your personal finances; however you are with your personal finances is the exact same way you’ll be in your business. Get a hold of your personal funds and you will properly handle your company’s funds.

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If you found today’s blog to be helpful and you are an aspiring, emerging or even an established entrepreneur and currently find yourself stuck, I’d love to assist you as I too know how that feels. Click below to learn how we can work together. I’d love to be your coach- http://carlacannon.com/trailblazer-1-on-1-coaching/

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First Steps to Writing a Book

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Are you interested in writing a book but have the first clue as to where to begin? I personally know how that feels because when I set out to write my first book two years ago entitled, The Power in Waiting I had no clue what I was doing. Actually, just like you may have done, I also sat down and just started typing until I ran out of words for that day then when done I would put it down and pick it back up the next day.

What I did not know was that just like anything else in my life I needed strategy. I knew I desired to write a book but in order to make this dream a reality I had to put my faith into action and execute! I like to say it like this:

A goal without a strategic plan of action is simply a wish!

Anything you desire to do in life you must first have a game plan! One of the key things I teach in my company, Inspiring Hearts Coaching Institute (where I teach aspiring authors step by step how to become published authors) is that before you can write the book you must first identify the following:

  1. What do you have to say? Before you can write a book you must first identify what you have to say and why should anyone care? I know that may sound cold but it’s quite the opposite. These are hard truths that you must answer BEFORE you set out to write a book. Always identify a solution you are providing to a specific problem. Now sure, you can provide several solutions to multiple problems but be careful not to be too vague that you are unable to identify your target market specifically.
  2. Know who you are talking to- Who is your target market? What are their demographics (statistical data relating to the population and particular groups within it)? What are their psychographics (the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.)
  3. Identify the strategic plan of action you will implement in marketing this project- Too often I see authors who have a great story line or content, phenomenal graphic design for their book site and a website you just love visiting but yet they aren’t selling any books. Why is that? Because they waited until after the book was written to develop a marketing strategy. This is a big no no!! You do NOT wait until your book is complete before you are talking about it, hosting live readings about it, teleconferences; etc. That is just like a film director waiting until the movie comes out before they advertise it. No! The reason we run to the movie theater is because we have seen the same commercials over and over and each time our anticipation grows stronger and stronger. What is this called? Marketing strategies. Now the only way you don’t have to market a project prior to release is if your name is Beyonce’ and you have half the world who already knows and loves your stuff. I know that was pretty cool when she did this back in 2013 and her fans went crazy and she sold millions of records in a matter of hours when she released it without a warning.

The only way you don’t have to market a new project is if your name is BEYONCE’!

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If you enjoyed this tips head over to http://carlacannon.com/bsb7program/ and check out my upcoming Write the Book Already Two Hour Writer’s Intensive Teleseminar in I will be hosting for the first time ever on Monday, November 2, 2015 at 7-9pmEST.

During this tele-seminar I will be taking you step by step on how to write, publish and market your book as well as teaching how when you write a book you actually launch your business!!! I also teach you how to prevent writer’s block FOREVER! I’ve been writing for over three years professionally and have NEVER ran out of words to say or drew a blank. Don’t miss it! It’s going to be epic!

When you sign up you receive full access to this one of a kind teaching, my book: Write the Book Already absolutely FREE (that I am only offering via this program) along with a 30 minute Breakthrough Coaching session with me absolutely FREE! Head over to http://carlacannon.com/bsb7program/ now to learn more and sign up! Trust me it will be well worth the investment!

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